Guest post by Greg Narain (@gregarious), co-founder of Chute, a social media platform that helps brands and publishers obtain rights to UGC content. As a brand who innovated and heralded a technology that made time stand still – the Kodak moment became a colloquialism equivalent to capturing a moment worth savoring forever. For several generations, Kodak was the worldās record keeper. But those times have quickly come and gone. Every moment ever photographed was a Kodak moment. Until they f***ed…
BrandWeek Runs My First Article: You Are the Online Brand in 2008
My first article for BrandWeek is now online, originally entitled, “In 2008 the Online Brand to Focus on is You.” Here’s an excerpt: Yes, itās a new year. And no, this isnāt another āTop trends for 2008ā piece. For the last 12 years, youāve been reading how to leverage online tools to amplify visibility for company brands. In 2007, it was all about how to leverage Social Media to āengageā brands, and the people behind them, in the āconversation.ā Well,…