Studying the impact of innovation on business and society

Tag: image

The New Kodak Moment: Why Storytelling Is Harder Than Ever

The New Kodak Moment: Why Storytelling Is Harder Than Ever

Guest post by Greg Narain (@gregarious), co-founder of Chute, a social media platform that helps brands and publishers obtain rights to UGC content. As a brand who innovated and heralded a technology that made time stand still – the Kodak moment became a colloquialism equivalent to capturing a moment worth savoring forever. For several generations, Kodak was the worldā€™s record keeper. But those times have quickly come and gone. Every moment ever photographed was a Kodak moment. Until they f***ed…

BrandWeek Runs My First Article: You Are the Online Brand in 2008

My first article for BrandWeek is now online, originally entitled, “In 2008 the Online Brand to Focus on is You.” Here’s an excerpt: Yes, itā€™s a new year. And no, this isnā€™t another ā€œTop trends for 2008ā€ piece. For the last 12 years, youā€™ve been reading how to leverage online tools to amplify visibility for company brands. In 2007, it was all about how to leverage Social Media to ā€œengageā€ brands, and the people behind them, in the ā€œconversation.ā€ Well,…