Before we jump in, I have some updates, offers, and a personal request. Let me start by wishing you and your loved ones a very Happy Holidays! 🎄✨ Travel I recently returned from a wonderful trip to Vienna, where I participated in the Global Drucker Forum. I still need to take some time to write about my experience there—it truly inspired me to think like I did in the early days! A heartfelt thank you to Stephan Balzer for hosting…
Introducing #IgniteMoments: Customers Experience So Much Darkness in Their Journey, Optimize Digital Customer Experiences to Deliver the Light
Today’s customer journey is built upon decades of legacy infrastructure. Even with modernization, the relationship between digital and physical touch points are often disjointed, transactional, and in many cases, they just feel outdated. When I was asked to keynote DEEPCRAWL Live and share my ideas for a new future in marketing and search, I jumped at the opportunity. I had so much to share. In particular, I was anxious to preview the “Ignite Moment,” the moment that immediately follows micro-moments and…
