Studying the impact of innovation on business and society

Tag: humanize

How to Create Content that Connects with Your Customers

How to Create Content that Connects with Your Customers

Guest post by Jessica Ann (@itsjessicann),Ā CEO and Creative Director of Jessica Ann Media, and author of Humanize Your Brand: How to Create Content that Connects with Your Customers. We’re living in a post-advertising age. Instead of lamenting the past, or focusing on ā€œthe good ole’ daysā€ of traditional marketing, we’re now being called to get more real. Everyone (and their mom) is affected by how we’re consuming the fast-paced media of today. And in turn, the content that we create…

A Return to Simplicity, Empathy and Imperfection in Communication: Human to Human #H2H

A Return to Simplicity, Empathy and Imperfection in Communication: Human to Human #H2H

Guest post by Bryan Kramer, author of the new ebook, “There is no B2B or B2C: Human to Human” and CEO of PureMatter Marketing has become so complex, in segmenting audiences into ā€œB2Bā€ (business to business) and ā€œB2Cā€ (business to consumer). Being here in Silicon Valley, surrounded by titans of technology like Google, Facebook, Cisco, Twitter, LinkedIn and eBay to name a few, I’ve observed a downhill slope of complexity in marketing communication. This, plus the rise of social, digital…