Guest post by Jessica Ann (@itsjessicann), CEO and Creative Director of Jessica Ann Media, and author of Humanize Your Brand: How to Create Content that Connects with Your Customers. Weâre living in a post-advertising age. Instead of lamenting the past, or focusing on âthe good oleâ daysâ of traditional marketing, weâre now being called to get more real. Everyone (and their mom) is affected by how weâre consuming the fast-paced media of today. And in turn, the content that we create…
A Return to Simplicity, Empathy and Imperfection in Communication: Human to Human #H2H
Guest post by Bryan Kramer, author of the new ebook, “There is no B2B or B2C: Human to Human” and CEO of PureMatter Marketing has become so complex, in segmenting audiences into âB2Bâ (business to business) and âB2Câ (business to consumer). Being here in Silicon Valley, surrounded by titans of technology like Google, Facebook, Cisco, Twitter, LinkedIn and eBay to name a few, Iâve observed a downhill slope of complexity in marketing communication. This, plus the rise of social, digital…
