Studying the impact of innovation on business and society

Tag: humanization

Brian Solisā€™ Keynote at PegaWorld 2019: The Humanization of CX In an Era of AI

Brian Solisā€™ Keynote at PegaWorld 2019: The Humanization of CX In an Era of AI

“Pegasystems at PegaWorld showed their evolution toward the customer-facing emotional and behavioral by bringing uber-thought leader Brian Solis to keynote on the connected customer and customer experience. This signified a real evolution in Pega’s thinking yet, if you looked at their case studies and listened to the messaging, it was clear that they hadn’t forgotten their roots in BPM.” – Paul Greenberg, ZDNet In a keynote at PegaWorld 2019, Solis ā€“ billed on their site as a ā€œleading digital anthropologist,…