If Social Media warranted a mantra, it would sound something like this, âAlways pay it forward and never forget to pay it backâŚitâs how you got here and it defines where youâre going.â This intentional form of alternative giving is referred to as âgeneralized reciprocityâ or âgeneralized exchange.â And, the idea of giving something to one person by paying another is credited to Benjamin Franklin, which contributes to the definition of âpay it forward.â The capital of this social economy…