Via By Homayoun Hatami, Eric Hazan, Hamza Khan, and Kim Rants, McKinsey Quarterly Suddenly, the metaverse is in the zeitgeist, for better or worse. Investment more than doubled in 2022 powered by big moves (such as Microsoft’s $69 billion acquisition of Activision Blizzard, now under antitrust review) and small ones (about $12 billion to $14 billion of venture capital and private equity investment). Everyone has heard about the successes racked up by some big gaming companies: Roblox reported more than 58…
The Social Media Style Guide: 8 Steps to Creating a Brand Persona
What follows is an edited excerpt from Engage! Anyone who has ever worked in corporate marketing, advertising, and branding is more than familiar with a brand style guide. It’s how we ensured that the brand was represented as intended through marketing aesthetics and messaging – including detailed usage instructions on font, style, color, language, placement, positioning, etc. It is our bible and adherence to its tenets and instructions is strictly enforced. However, with the unstructured proliferation of social media within…
Introducing The Social Compass
An excerpt from my next book… A compass is a device for discovering orientation and serves as a true indicator of physical direction. Inspired by a moral compass, The Social Compass serves as our value system when defining our program activities. It points a brand in a physical and experiential direction to genuinely and effectively connect with customers, peers, and influencers, where they interact and seek guidance online. The Compass features the artistic talents of Jesse Thomas and JESS3 the…
The Essential Guide to Social Media – A Free eBook
I’ve been involved with Social Media since the beginning and the more I work, write, and speak, the more I learn. Over the years I’ve observed a series of questions and reactions that I’ve documented along the way and have actively included them in my posts, ebooks, contributions, as well as at my speaking appearances. Over the last year, I’ve assembled the most commonly asked questions and the answers into a free, downloadable ebook as a way of contributing to…
