Studying the impact of innovation on business and society

Tag: gowally

Foursquare Now 10 Million Strong: Has Your Business Checked-in?

Foursquare is an emerging mobile network that connects people and places through mobile phones. While it isn’t the only player in the space, Foursquare does appear to be the game to beat. The 800 pound gorilla is Facebook Places but other geo-location nicheworks are also growing including Loopt and Gowalla. Each equally bring together the real and virtual worlds, unlocking the world around consumers through checkins and supporting gaming mechanics and social effects integrated into the experience. Foursquare has blazed…