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Tag: gib bassett

Do employees hold the keys to Customer Experience?

Do employees hold the keys to Customer Experience?

Guest post by Gib Bassett (@gibbassett), gib.bassett@oracle.com ā€œCompanies will invest in digital customer experiences to improve experiences for all customers and employees.ā€ ā€“ Brian Solis Iā€™m a huge proponent of the power of digital transformation to help brick and mortar retailers adapt to a world where Amazon dominates e-commerce and is beginning to make inroads into physical retail. The technologies of digital engagement and Big Data Analytics bring much needed parity to traditional retailersā€™ efforts to create and deliver a…

Using Big Data to Understand Small Moments of Truth

Using Big Data to Understand Small Moments of Truth

Guest post by Gib Bassett (@gibbassett), gib.bassett@oracle.com ā€œBusinesses today must invest in experiences because thatā€™s what people want.ā€ ā€“ Brian Solis So says Brian in this recent post. He goes on to qualify this statement further, saying people today simply donā€™t care about products, services or offers. What they desire and what they respond to with regularity are superior experiences. I donā€™t think this is limited to Millennials either ā€“ we are all being conditioned to have affinities for businesses…

Beaconizing the Brand Experience

Beaconizing the Brand Experience

Guest post by Gib Bassett (@gibbassett), Global Program Director, Consumer Goods, Teradata Thereā€™s no question that the shopping journey has been disrupted by consumer behavior in online, social media and mobile channels. Whatā€™s less certain, especially within the branded consumer products industry, is the best way to serve this now commonplace ā€œconnected consumer.ā€ The pursuit of this answer, and the quest to learn more about connected consumers, is commonly referred to as “digital transformation.” Consumer products manufacturers in food, beverage,…

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