Guest post by Gib Bassett (@gibbassett), gib.bassett@oracle.com āCompanies will invest in digital customer experiences to improve experiences for all customers and employees.ā ā Brian Solis Iām a huge proponent of the power of digital transformation to help brick and mortar retailers adapt to a world where Amazon dominates e-commerce and is beginning to make inroads into physical retail. The technologies of digital engagement and Big Data Analytics bring much needed parity to traditional retailersā efforts to create and deliver a…
Using Big Data to Understand Small Moments of Truth
Guest post by Gib Bassett (@gibbassett), gib.bassett@oracle.com āBusinesses today must invest in experiences because thatās what people want.ā ā Brian Solis So says Brian in this recent post. He goes on to qualify this statement further, saying people today simply donāt care about products, services or offers. What they desire and what they respond to with regularity are superior experiences. I donāt think this is limited to Millennials either ā we are all being conditioned to have affinities for businesses…
Beaconizing the Brand Experience
Guest post by Gib Bassett (@gibbassett), Global Program Director, Consumer Goods, Teradata Thereās no question that the shopping journey has been disrupted by consumer behavior in online, social media and mobile channels. Whatās less certain, especially within the branded consumer products industry, is the best way to serve this now commonplace āconnected consumer.ā The pursuit of this answer, and the quest to learn more about connected consumers, is commonly referred to as “digital transformation.” Consumer products manufacturers in food, beverage,…
