Studying the impact of innovation on business and society

Tag: gen x

New Digital Influencers: The Coming Youthquake

New Digital Influencers: The Coming Youthquake

Elements of inspiration that went on to become my new book, Whatā€™s the Future of Business, Changing the Way Businesses Create Experiences Blame it on the youth they say. Indeed, thereā€™s a great assumption that the future of technology falls in the hands of emergent generations. The youth of today will someday represent the majority of consumers, employees and citizens. Thatā€™s always the case, but what we donā€™t yet fully appreciate is just how different young adults think today. We…