Last week at Search Engine Strategies conference, I joined Chris Heuer for the next edition of the NMR cast for Shel Holtz’s popular For Immediate Release (FIR) podcast. This is an ongoing series regarding the New Media Release (NMR) lead by Chris Heuer of BrainJams and Tom Foremski of Silicon Valley Watcher. The NMRCast #4: Press releases SEO & role of XML schemas, is available online here. Content summary: Chris Heuer and Brian Solis live at SES discuss search-engine optimization…
Web 2.0, Bubble 2.0, Enterprise 2.0 – Differences and Similarities from a Marketer’s Perspective
If you were around Silicon Valley during the 90s, then I’m sure the current Web2.0 frenzy seems familiar. If you’re fresh out of college, or if you’re a recent transplant, welcome to Bubble 2.0. Not that this bubble is going to burst with the same “pop” as 1.0, but it does share all too familiar nuances of hype and misdirection. There are even calls to ditch 2.0 for 3.0 already. Let’s just assume that everyone here understands the history behind…
HotFromSiliconValley Podcast Features FutureWorks and PR 2.0
Vic Podcaster from HotFromSiliconValley invited me to a short and sweet podcast while attending the STIRR Mixer at BlueChalk in Palo Alto on Wednesday night. (Scroll down to August 10th at the Hotfromsiliconvalley site.) Vic is a great guy and one of the more popular attendees of the event. Topics included FutureWorks and the agency’s philsophies, PR2.0 the blog and my views on Web 2.0. Thanks Vic for including me on your show! Until next time.. You can hear the…
Crunch This! Arrington Launches CrunchGear to Expand Online Media Empire
In about a year, Michael Arrington has risen to fame and fortune through TechCrunch covering Web 2.0 startups while aligning himself with some of the most influential people in the industry. Now he is among the most influential in the industry… A couple of weeks ago, he launched CrunchBoard to help companies and jobseekers connect and yesterday, he officially launched CrunchGear, which, according to Arrington, “will look like something between a pure blog and CNET Reviews.” Arrington continued in his…
STIRR 1.5 – I prefer my networking events stirred, not shaken
The August STIRR mixer was held last night at Blue Chalk in Palo Alto and it was a HOT event – literally. No A/C on a hot August night…but still, the place was packed until the very end. Photo Credit: Ian Kennedy This was STIRR’s fifth event and appeared to be its biggest to date. What sets STIRR apart is that it is an effective mix of “live” social and business networking among a highly qualified crowd of tech innovators,…
My Article on Blogger Relations Posted on Forward Moving Today
Blogging has grown to become a great “disruptor” for PR. For those who are unfamiliar with the clout many blogs carry today, it has substantially grown from random musings, personal experiences, and op eds to full blown reporting across every category you could imagine. Some have even become rock stars in their own right, with PR associates tripping over themselves trying to get their attention. Please jump to Forward for the rest of the article. Enjoy… Please vote at NewPR!…
On Air with "For Immediate Release" Regarding New Press Release Template
On Monday, I joined Shel Holtz on his popular For Immediate Release (FIR) podcast for his ongoing series regarding the New Media Release (NMR) lead by Chris Heuer of BrainJams and Tom Foremski of Silicon Valley Watcher (one of the most influential blogs in the U.S.). The podcast is available online at http://forimmediaterelease.biz/index.php/weblog/C5/ The series was inspired by Tom Foremski’s original post, Die Press Release, Die Die Die, where he tells the PR industry that things cannot go along as…
Don’t Slash Your PR Budget, Game Winners Don’t Sit on the Marketing Sidelines
With an image like this, I guess it’s fair to summarize the following article in this way, “benchwarmers can not drive successful brands and businesses. And businesses who choose to sit on the sidelines can never win a game.” Venture capital is no longer a guaranteed funding source for startup companies, and from what I’m hearing in the VC community, it may no longer be desirable. New business models are forcing sales to become the lifeblood of business once again…
Stirr Mixer 1.4 Wrap-up – An event worthy of your time
Last week’s Stirr event was definitely an indication that Silicon Valley is ready to socialize and network again. Yes, I know…before you start attributing everything to the hype of Web 2.0 and offer your premonitions of dotbomb 2.0, please read between the lines of the following wrap-up. The truth is that a group of energetic and optimistic folks decided to help reconnect Silicon Valley and generate the impression that we are all ambassadors for the next chapter in technology innovation:…
Using PR to Reach the IT Market – Q&A with Marketing to IT
Marketing to electronics companies and electronic engineers requires than marketing to other audiences/industries. Q. What’s unique/different about marketing to IT? A. 1st of all, the marketing landscape is completely different than just a few years ago. The channels of influence are varied and in many cases, traditional platforms for influence have shifted in favor of more p2p (peer to peer) aggregation networks emerge. The difference is extreme. Electronics companies and electronic engineers work within a different paradigm. Their produce development…
