Brian is returning to host Reddit’s Ask Me Anything for the first time since 2013 with his brand new book Lifescale. Ask Me Anything is an extraordinarily popular interview program where, as the name implies, the Reddit audience can ask any question to the guest. The /r/IAmA/ subreddit has over 18 million subscribers and past guests have included luminaries ranging from President Obama to Bill Gates to Snoop Dogg. “The opportunity to interact directly with the Reddit audience is always…
Marketing in the Selfish Economy
The future of marketing is incredibly selfish. It has to be. We’re becoming a generation of accidental narcissists who want things our way, when and how we want it. But it’s not as bad as it sounds. It’s just an inevitable effect of technology’s impact on our lives. It’s how marketing responds that counts. The key though is accept that to reach and engage a generation of narcissistic customers, the future of marketing has little to do with marketing at…
