Social media is more than a digital water cooler for TV and movies. The global conversation that takes place around events and the experiences people share based on what they watch teaches us about consumer preferences. More importantly, their activity influences behavior. Behavior counts for everything. Studying it is just the beginning of course. In order to understand and eventually steer behavior, we must translate activity into insights and in turn, translate insights into actionable strategies and programs. The Hollywood…
3D On All Platforms: Is It Worth It?
Guest post by James Stewart, Director at Geneva Film Co The debate surrounding 3D’s viability across all platforms continues to rage. Nay-sayers maintain that 3D is merely a “flash in the pan”… a “fad”… soon to fade into technological obscurity. Yet visionary artists and innovators continue to drive 3D technology deeper into the very fabric of our screen-based culture. For brands, agencies, and content creators, is it worth it? In a word: YES. THE 3D REVOLUTION James Cameron’s Avatar set…
Revolution: Filmmaker and Webby Awards Founder Tiffany Shlain
Filmmaker Tiffany Shlain joined me on the set of Revolution to discuss her new film, Connected. Tiffany is a remarkable individual. She is the first to debut two films at the Sundance Film Festival and is also the founder of the prestigious Webby Awards. In her film Connected, we as the audience, explore how technology is changing our culture. We are pulled into a beautiful spiral to feel what it means to live in an always on society and also…
