Studying the impact of innovation on business and society

Tag: fast advertising

Brian Solis Adds to Digital Marketing Lexicon with Term Fast Advertising

Brian Solis Adds to Digital Marketing Lexicon with Term Fast Advertising

The Travel Vertical website, subtitled ā€œWeekly stories curated exclusively for digital tourism marketers,ā€ credits Solis with coining the up-to-the-minute term ā€œFast Advertising.ā€ In the article ā€œTwo Digital Trends to Watch: Fast Advertising and Cheap Video,ā€ Laurie Jo Miller Farr compares Peloton’s holiday ad and Aviation Gin’s creative, rapid response. She writes,Ā  ā€œSpeed matters; the faster the better. If you’ve followed the marketing fiasco over ā€œThe Gift That Gives Back,ā€ Peloton bike’s holiday commercial, you’ll appreciate what Brian Solis, digital analyst,…