The Travel Vertical website, subtitled âWeekly stories curated exclusively for digital tourism marketers,â credits Solis with coining the up-to-the-minute term âFast Advertising.â In the article âTwo Digital Trends to Watch: Fast Advertising and Cheap Video,â Laurie Jo Miller Farr compares Peloton’s holiday ad and Aviation Gin’s creative, rapid response. She writes, âSpeed matters; the faster the better. If youâve followed the marketing fiasco over âThe Gift That Gives Back,â Peloton bikeâs holiday commercial, youâll appreciate what Brian Solis, digital analyst,…