Mark Zuckerberg by Brian Solis Mark Zuckerberg and 900 million of his friends hit Wallstreet with America’s largest IPO and has once again made history. Facebook’s first trade was $42.05 giving the social network a valuation of ~$115 billion.Ā In the process, Zuckerberg became the 29th-richest man in the world with another half dozen employees also becoming billionaires. It’s also estimated that U2’s Bono will make more from his investment in Facebook than in his entire 30-year music career. As…
Engagement ain’t nothing but a number – why 1% isn’t good enough
The headline calls attention to everything that’s wrong with how businesses measure engagement in social media today. Businesses that invest any level of marketing resources in networks such as Facebook, Twitter, Google+ and the like (get it?) are being groomed to focus on soft metrics instead of the relevant activity that signals the strength and worth of a community. By weighing conversations, interactions, and views, businesses are fed raw numbers that demonstrate KPIs but they do not offer the insights…
Brands Give Facebook F-Commerce an F
With a looming $10 billion IPO on the horizon and a community that’s estimated to hit 1 billion users this Fall, Facebook seems unstoppable. Yet on one important front, the store front that is, Facebook has exposed an imperfection. People are not proving ready to actually buy goods and services in Facebook – at least not at the scale retailers are used to seeing through traditional e-commerce. And suddenly, many question the role Facebook actually plays in the monetization strategy…
Facebook Files S-1 for $5 Billion IPO (revealing stats & revenue)
Updating as this plays out with deeper analysis and links… Just a few moments ago, Facebook officially filed an S-1Ā for an initial public offering seeking to raise $5 billion. Here are a few key findings… – 845 million monthly active users, year over year growth of 39% – 483 million daily active users as of December, year over year growth of 48% – 425 million monthly mobile users – 100 billion friend connections as of December 31, 2011 –…
Pinterest Rivals Twitter in Referral Traffic
To those of you who lead “the Pinteresting life,” you’ve contributed to a phenomenon that is certainly putting its clicks where the hype is. By that I mean, Pinterest is a two-year old cultural sensation that is borderline causing dependency among its users and the rabid audiences they’re developed. This rapid fire network has pinned itself to a rocket with estimated unique viewership ascending 429% from September to December 2011…and I’m not even sure if the sky’s the limit here….
Likes, Genre, Action – Facebook Introduces Frictionless Sharing and Actions
Following the official roll out of its new Timeline, Facebook is introducing Actions, a series of new applications that change how people interact with apps, content, brands, and each other. The new apps will extend Mark Zuckerberg’s vision of frictionless experiences based on Facebook’s Open Graph platform, where apps introduce new ways to share your actions with your friends either implicitly or explicitly. With the new Open Graph platform, developers will introduce new Actions and Action buttons that extend the…
Looking Beyond 2012: Trends for Leading Transformation
Part 16 in an ongoing series that serves as the prequel to my new book, The End of Business as Usualā¦ It’s a new year and a new set of predictions to set goals and expectations for 2012.Ā I won’t bother you with the top 10 emerging social networks or apps to focus time and resources. Nor will I gaze in the crystal ball to reveal the five secrets to viral marketing and user/customer acquisition. Instead of adding my forecasts…
Going Global by Going Local: Why localization improves engagement
Part 15 in an ongoing series that serves as the prequel to my new book, The End of Business as Usualā¦ The world is becoming a much smaller place. But even with social media contributing to a globally connected society, businesses that continue to take a global approach to social content and engagement may be missing opportunities for greater resonance and relevance. While a global presence is necessary for any organization hoping to connect with customers around the world, placing…
Facebook’s Open Graph is Music to My Peers
Credit: WireImage, Kevin Mazur – Mark Zuckerberg, Spotify CEO Daniel Ek, Snoop Dogg and Sean Parker On stage during Facebook’s massive f8 developer conference this past September in San Francisco, Mark Zuckerberg introduced the world to frictionless sharing and the future of music. Freshly minted alliances with Spotify, Turntable.fm, Clear Channel, Rdio and many other services now feed the new “Music” dashboard that transforms friends into social DJ’s and music store clerks. In between their status updates, Facebook’s new frictionless…
The New, New Twitter and What It Means to You and Your Business
The new, new Twitter is upon us and while some of you already have access to it, others will have to wait up to three weeks. I’m not one to write about new features or products as they’re released. But I would like to take some time to review why this version of Twitter is important to you and your business. Twitter has undergone nothing short of a complete redesign…again. The new experience offers a much needed simplification. After all,…
