Have you seen the popular HTC One TV commercial featuring Gary Oldman? Itās quite brilliant really. A highly celebrated A-list actor is paid millions to say little more than āblah blah blahā throughout the entire commercial. Iām reminded of it because thatās the reaction I tend to have these days when I hear the words ābig data.ā Itās almost as if Iām transported to the classroom in a Peanuts episode listening to the muted voice of the teacher muttering incomprehensible…
Empowering Employees with Social Media Improves Customer Relationships and Grows Revenue
Employee empowerment is about creating brand advocates to scale customer relationships and effectively compete in new digital markets. Organizations can no longer rely on inbound and outbound sales reps, people willing to jump through hoops and obstacles via call centers, or traditional marketing to boost awareness and demand. Customers demand engagement, in real time, and that takes human beings, training, and support. In January 2014, the San Francisco Chronicle, one of the countryās oldest remaining metropolitan newspapers, opened a technology…
