Have you seen the popular HTC One TV commercial featuring Gary Oldman? Itâs quite brilliant really. A highly celebrated A-list actor is paid millions to say little more than âblah blah blahâ throughout the entire commercial. Iâm reminded of it because thatâs the reaction I tend to have these days when I hear the words âbig data.â Itâs almost as if Iâm transported to the classroom in a Peanuts episode listening to the muted voice of the teacher muttering incomprehensible…
Empowering Employees with Social Media Improves Customer Relationships and Grows Revenue
Employee empowerment is about creating brand advocates to scale customer relationships and effectively compete in new digital markets. Organizations can no longer rely on inbound and outbound sales reps, people willing to jump through hoops and obstacles via call centers, or traditional marketing to boost awareness and demand. Customers demand engagement, in real time, and that takes human beings, training, and support. In January 2014, the San Francisco Chronicle, one of the countryâs oldest remaining metropolitan newspapers, opened a technology…
