Studying the impact of innovation on business and society

Tag: experiment

Why I Don’t Like Your Brand on Facebook

Guest post by Andrew Blakeley. Follow him on Twitter (for exclusive deals and offers!) I recently undertook a simple Facebook experiment, inspired by a brief Monday morning rant from my boss: ā€œThis morning my yoghurt told me to find it on Facebook. It didnā€™t tell me why, it just told me to find it. Why on Earth would I want to find a yoghurt on Facebook? Itā€™s a yoghurt!ā€ He was right, of course. As social networks slowly become the…