Recently, my Altimeter Group colleague Charlene Li and I published an ebook that revealed The Seven Success Factors of Social Business Strategy. To our pleasant surprise, the industry didn’t just react with positive feedback, but also with fantastic infographics that brought the core of the book to life. I wanted to share a few with you here. Over the years, we studied businesses endeavoring to master social media at various stages. We detailed our findings in our research report uncovering…
The Art and Science of Blogger Relations – Updated eBook
I’m happy to announce an updated version of my ebook, “The Art and Science of Blogger Relations” is now available on Docstoc. For all of you Kindle enthusiasts, it is also available in Amazon’s Kindle Store. The methodologies and tactics required for effective blogger relations will shatter everything you were taught or thought you know about traditional PR. Part “un” common sense, part market expert, part enthusiast, and part customer, together, this guide will help you embody the new techniques…
Twitter Flutters into Mainstream Culture: The New Competition for Attention Starts with You
Source Following the solo media vs. traditional media race that led Twitter into both relevance and irrelevance, the result is that the carefully guarded community and its unique culture are now permanently altered – for better or for worse. According to estimates sourced by Engadget Editor-in-Chief Ryan Block, Twitter grew by 1.2 million users simply as a result of the “Oprah-effect.” TechCrunch’s MG Siegler also explored the process for estimating Twitter’s path into the mainstream. What does 1.2 million new…
The Art of Conversation – Thoughts and Observations
We all purport to be social media experts these days, yet most of us are truly students. Many of us overlook some of the most rudimentary elements that define and inspire the socialization of content, especially the social sciences involved with observing the culture, behavior, and conversations within online societies. We’re excited, and maybe even obsessed, by the tools. We frantically rush from service to service in an exhausting attempt to keep up with our peers, fearing that we may…
The Essential Guide to Social Media – A Free eBook
I’ve been involved with Social Media since the beginning and the more I work, write, and speak, the more I learn. Over the years I’ve observed a series of questions and reactions that I’ve documented along the way and have actively included them in my posts, ebooks, contributions, as well as at my speaking appearances. Over the last year, I’ve assembled the most commonly asked questions and the answers into a free, downloadable ebook as a way of contributing to…
