This is a personal story… After a successful GDOL event in Istanbul a few years ago, my friends and I enjoyed cocktails overlooking the Bosphorus. I believe it was TechCrunch’s Mike Butcher who made a comment about an advertisement on a building across the water. I couldn’t read it at all but I could see that there was something there. I also remember questioning whether he could read it or if he was just playing around. So I borrowed his…