Studying the impact of innovation on business and society

Tag: dodgeball

The Games Businesses Play with Customers

The Games Businesses Play with Customers

Part four in a four-part series on innovation and change as the new schools of business management… As a child, you most likely played two very popular playground games, dodge ball and four square. If youā€™re an adult who is also an early adopter of emerging mobile applications, chances are you play them once again. The difference is that this time a mobile phone takes the place of a ball and itā€™s usually not hurling toward you. Dennis Crowley knows…