The Technology of Us Iāve been in the technology business for a long time and what I can tell you is this: Technology enables us to invent new products and services at rates that humans never before experienced. Whatever the next big thing is in tech doesnāt matter as much as the fact that anyone today has the power to disrupt entire industries with a single, smart idea. In fact, resilient companies, whether they’re startups or they merely acting like…
A Return to Simplicity, Empathy and Imperfection in Communication: Human to Human #H2H
Guest post by Bryan Kramer, author of the new ebook, “There is no B2B or B2C: Human to Human” and CEO of PureMatter Marketing has become so complex, in segmenting audiences into āB2Bā (business to business) and āB2Cā (business to consumer). Being here in Silicon Valley, surrounded by titans of technology like Google, Facebook, Cisco, Twitter, LinkedIn and eBay to name a few, Iāve observed a downhill slope of complexity in marketing communication. This, plus the rise of social, digital…
Rick Mahn Names PR 2.0 in His Top 10 List of Daily Blogs to Read
Rick Mahn is calling attention to the fact that we have a lack of it – attention that is, and he’s doing something about it. Per Mahn’s recent post: Recently Iāve mentioned on Twitter about getting tired of the information overload. What it really is, is that Iāve jammed almost 200 feeds in Google Reader and am having trouble getting value out of all the information. To rectify this, I started by identifying my Top 10 bloggers. Why? Because I…
