When you invest in technology and expertise for reasons other than being competitive, it shifts the perception and definition of success. This shift in perspective shifts even to what it means to āwork.ā It gives way for a new culture thatās entirely human-centered.
BBVA Innovation Center: The Human Dimension Of Digital Transformation
by: BBVA Innovation Center Brian Solis underlines the keys to the digital transformation process that most companies are undergoing, in his interview at BBVA Innovation Center. Digital transformation is the innovation of a business model, its processes and the technologies it implements. āIt is digital but at the same time it has an important human element” stresses Brian Solis, leading analyst at Altimeter Group. This is what Solis dubs “the human dimension” of digital transformation. TheĀ innovation involved in this process…
5 Questions Defining the State and Future of Digital Transformation
I recently presented at event in San Diego. My goal in doing so was to help attendees reframe the problems they were trying to solve and introduce new opportunities that would help themĀ go back to work and contribute to meaningful change. I remember it being a beautiful day.Ā The crowd was electric andĀ more than open to new ideas. When I was done presenting, I playfully threw out that I would be outside on the patio (overlooking the San Diego Harbor)…
The Human Dimension of Digital Transformation
Seems that everyone is talking about digital transformation these days. Not a day goes by when I don’t hearĀ a new voice or see a new book, post, report or conference on the subject. It would be wonderfulĀ if all work in digital transformation was aligned. But it’s not. With everyĀ expert that joins the conversation, it becomes increasingly difficult to sort the signal from the noise. I supposeĀ that’s not unlike everythingĀ in life. The challenge is that those learning about or trying to…
Culture is Either the the Roadblock or Gateway to Digital Transformation
Executives underestimate the importance of culture in an era of digitalĀ Darwinism. Ā Most cultures are risk averse at a time when taking risks is the most directĀ path to innovation… Digital Transformation is the act of investing in people, technology and systems and processes to upgrade how businesses work in this digital economy. Technology is disrupting everything. Beyond market shifts, people too are different because of technology. As a result, behaviors, expectations and preferences are evolving. Our business philosophies and practices though…
Building Dragons: Digital Transformation in the Experience Economy
Guest post by Daniel Newman (@DanielNewmanUV), author ofĀ Building Dragons: Digital Transformation in the Experience Economy with Olivier Blanchard (@BrandBuilder) We set out to write a book about technologyā¦but after 10 chapters and still very little technology discussion, we realized that we were in the process of writing a book that was about so much more. At the core, we wound up writing a book about change. More specifically, a book about how companies can align their strategy, mindset, human capital…
PostBeyond: Thoughts on Digital Transformation from #SMMW16 Speaker @BrianSolis
This framework encourages enterprises to approach ādigitalā in the right way. It isnāt as simple as snapping your fingers and pushing modernity on an outdated workforce. In fact, Brian warns that digital transformation is often a matter of politics. Youāll be fighting an uphill battle by asking leaders in your company to change their perception.
Yep, itās a marathon, not a sprint.
Brian Solis Interviewed About Digital Transformation on the Modern Marketing Engine Podcast
Solis was interviewed on the Modern Marketing Engine Podcast by host Bernie Borges (on the Vengreso platform) in an episode titled, āDigital Transformation Takes an OPPOSITE approach.ā Borges said, āBrianās focus on digital transformation in his recent research on the 8 Success Factors of Digital Transformation inspired me to extend the invitation to him to share the key findings on our podcast.ā Through Solisās research, he and Jaimy Szymanski, Digital Experience Analyst at The Altimeter Group, uncovered a framework many…
The Opposite of Change is Conformity: A framework for driving meaningful digital transformation
Digital transformation is a buzzword. On top of that, the termĀ digital transformation causes debate amongst those working in or studying the fieldĀ and confusionĀ among everyone else. But at the same time, digital transformation is also one of the most promising and impactful trends in business (r)evolution today. Why? It carries with it the ability to modernize how businesses work, market and serve. AndĀ more so, digital transformation offers a unique glimpse into how disruptiveĀ technologiesĀ are affecting human behavior, expectations and values. It has…
26 Disruptive Tech Trends for 2016 – 2018
Each year at this time, I read all of the predictions for the new year plus the ātop Xā lists wrapping out the previous year. Add to that the first week of chaos that is CES and all of the new tech debuting in Las Vegas. And each year, Iām left wanting more substance as I plan my research. So, in 2015, I officially threw my hat into the mix with my inaugural look at ā25 Disruptive Technology TrendsĀ inĀ 2015 ā…
