Quotes from an interview Solis did with Hyundai CMO Dean Evans are featured in a Clickz article by Jacqueline Dooley titled āHow customer behavior is helping Hyundai change the buying experience.ā Last August, Brian Solis, Principal Analyst at Altimeter, spoke with Dean Evans, the CMO of Hyundai Motor America to discuss how rapidly evolving customer behavior has motivated Hyundai to change their approach to selling cars. The interview with Evans was conducted for a study titled, Digital Experience Innovators: How…
Brian Solis Quoted Extensively in CMO Article On Real Customer Engagement
Solisā belief that the āmarketing function itselfā needs to be reinvented is at the core of his discussion with CMO contributing writer Mercedes Cardona in her article āReal Customer Engagement āTakes a New Narrative.ā The foundation of her thesis is a quote in a new Altimeter Report that āBrands that leverage technology and data to be most visible in digital media when consumers are āmentally availableā will live to see tomorrow.ā The report, āDigital Experience Innovators: How Leading CMOs and…
