Quotes from an interview Solis did with Hyundai CMO Dean Evans are featured in a Clickz article by Jacqueline Dooley titled âHow customer behavior is helping Hyundai change the buying experience.â Last August, Brian Solis, Principal Analyst at Altimeter, spoke with Dean Evans, the CMO of Hyundai Motor America to discuss how rapidly evolving customer behavior has motivated Hyundai to change their approach to selling cars. The interview with Evans was conducted for a study titled, Digital Experience Innovators: How…
Brian Solis Quoted Extensively in CMO Article On Real Customer Engagement
Solisâ belief that the âmarketing function itselfâ needs to be reinvented is at the core of his discussion with CMO contributing writer Mercedes Cardona in her article âReal Customer Engagement âTakes a New Narrative.â The foundation of her thesis is a quote in a new Altimeter Report that âBrands that leverage technology and data to be most visible in digital media when consumers are âmentally availableâ will live to see tomorrow.â The report, âDigital Experience Innovators: How Leading CMOs and…
