Why Generation-C requires empathy and personalization not marketing… In 2012, I spoke at a conference in Amsterdam focused on big data and intelligence to help businesses keep pace with the new generation of connected customers. I remember watching an informative and entertaining presentation by Dr. Peter Gentsch, founder of the Business Intelligence Group (B.I.G.) in Berlin. While this was two-years ago, a lifetime in today’s new media world, I feel his example is still as relevant today as it was…
Behaviorgraphics: Discovering the “Me” in Social Media
Social media is a deeply personal ecosystem that I lovingly refer to as the EGOsystem. As such, there is a “me” in social media for a reason. It is quite literally a world in which we are at the center of our online experiences, a place where everything and everyone revolves around us. Placing ourselves in the role of this emerging social consumer for a moment, brands, businesses, and media aren’t sure how to see or reach us directly yet….
The Interest Graph on Twitter is Alive: Studying Starbucks Top Followers
Social media is maturing as are the people embracing its most engaging tools and networks. Perhaps most notably, is the maturation of relationships and how we are expanding our horizons when it comes to connecting to one another. What started as the social graph, the network of people we knew and connected to in social networks, is now spawning new branches that resemble how we interact in real life. This is the era of the interest graph – the expansion…
Best of 2010: Getting to Know Your Friends, Fans and Followers
In 2010, we were introduced to the important distinctions between monitoring and listening. At the same time, we observed an emerging dichotomy between the social graph (your personal and professional connections) and the interest graph (those who share common interests, goals, and concerns). For business strategists, publishers, and marketers, windows into the world of customers and influencers were finally jarred open to reveal the people who define online markets. In 2011, we will place greater emphasis on listening as a…
Introducing Your Friends, Fans and Followers
Social Media is among many things, our gateway to discovery and interconnection. While social networking may seem trivial, truth is that we get out of it what we put into it. But this goes beyond the time and energy we spend on day-to-day participation. Our investment in social media earns its largest dividends when intent and purpose meet personification and engagement. We are defined by what we share and who we know and in the world of business, media, and…
Humanizing Social Networks: Revealing the People Powering Social Media
Compete: Top 25 Social Networks Social Networks are among the most powerful examples of socialized media. They create a dynamic ecosystem that incubates and nurtures relationships between people and the content they create and share. As these communities permeate and reshape our lifestyle and how we communicate with one another, we’re involuntarily forcing advertisers and marketers to rapidly evolve how they vie for our attention. Facebook, MySpace, Twitter, Yelp, and other online communities transformed the regimen and practice of marketing…
Social Networks Now More Popular than Email; Facebook Surpasses MySpace
You heard that right…no matter how much time we sink into our inbox trying to keep up with all that barrage of never-ending mail, a new report sent over by Nielsen (thanks Sandra Parrelli) claims that Social networks and blogs are now the fourth most popular online activity today. The report, “Global Faces and Networked Places,” features data captured from December 2007 through December 2008 and reveals some very interesting statistics worth noting. Here’s are the highlights: Two-thirds of the…
