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Tag: Demographic marketing

Brian Solis Interviewed About Generation C by CEO and Co-Founder of GrowBiz Media

Brian Solis Interviewed About Generation C by CEO and Co-Founder of GrowBiz Media

Solis is interviewed by Rieva Lesonsky, CEO and Co-Founder of GrowBiz Media, in an article posted on Bank of Americaā€™s Small Business Community site called ā€œGeneration C: Understanding how to speak to the Connected Customer.ā€ The author starts by mentioning that Solis first introduced businesses to the ā€œConnected Customerā€ in 2012, but many small businesses havenā€™t yet embraced Gen C. Solis says that Gen C ā€œis not limited to one group of demographic. Demographic marketing is based on age, income,…