Have you seen the popular HTC One TV commercial featuring Gary Oldman? Itâs quite brilliant really. A highly celebrated A-list actor is paid millions to say little more than âblah blah blahâ throughout the entire commercial. Iâm reminded of it because thatâs the reaction I tend to have these days when I hear the words âbig data.â Itâs almost as if Iâm transported to the classroom in a Peanuts episode listening to the muted voice of the teacher muttering incomprehensible…
The End of Business as Usual and the Beginning of a New Era of Adaptive Businesses
Dave Peck is the author of Think Before you Engage, a new book that guides readers through 100 questions to ask before starting a social media marketing campaign. He asked me to write the foreword and as a friend and neighbor, I of course said yes. But, the only condition was that upon publishing, I could share the foreword with you here… The End of Business as Usual and the Beginning of a New Era of Adaptive Businesses Twitter, Facebook,…
