Source What happens in the real world can usually end up on the Web for all to discover, share, and assess with or without your knowledge. According to The Mail, even Sir Bono, lead singer of U2, couldn’t escape the global distribution and network effect of Facebook. The rock star, humanitarian, and family man inadvertently shared a portion of his St. Tropez holiday, courtesy of a 19-year old and her Facebook profile. Jane Smith (name changed for purposes of this…
Mark Zuckerberg Listens and Responds to Beacon Crisis
In my last post, Facebook is a Beacon for Bad PR, I called for Mark Zuckerberg to respond using the very system which they own and operate. “Think about it Mark. You’re sitting on a multi-billion dollar infrastructure for connecting people. Use it! Mark, learn from Steve Jobs. Write a letter and apologize. Engage your community using the incredible social features that are designed to facilitate conversations in your network. Regain the trust of your community and watch as everyone…
Facebook is a Beacon for Bad PR
This is part of my crisis communications 2.0 program that discusses how companies should communicate with people during the good and especially the bad times using traditional and new media. I’ve been sitting on this post for a while, although I touched upon it at bub.blicio.us recently and also discussed it with Alan Levy on his BlogTalkRadio program last week. Robert Scoble’s plea for Facebook PR pushed me to finish it. It’s important to understand from the beginning that this…
