The topic of empowering your customers so that they become an extension of your marketing isn’t new. Transforming people into a surrogate sales force is the dream of any service organization. Ā The difference today is that the landscape has shifted to the point where good customer service is no longer the minimum ante to play the game. Over the next decade, customer service will fuse with marketing to become a holistic inbound, outbound campaign of listening to and engaging with…
