Studying the impact of innovation on business and society

Tag: cs

In the Age of AI, Brands Must Feel More Human

In the Age of AI, Brands Must Feel More Human

As artificial intelligence helps people produce content at a blinding pace, personalization, and automation abundant, empathy, creativity, digital warmth, and memorable experiences become more valuable. I recently had the privilege of traveling to Johannesburg for my first visit to South Africa, where I opened the Standard Bank CIB Brand & Marketing Blue Flame Awards Gala. I knew I was walking into a room filled with people who think deeply about brands, creativity, customers, experiences, and growth. This global marketing team…

Stay Connected
Substack