The Saudi Ministry of Media announced on Thursday the launch of the ImpaQ Impact Makers Forum, set to take place on Dec. 18-19 in Riyadh. The landmark event, announced by media minister Salman bin Yousef Al-Dosari, will be Saudi Arabia’s largest gathering for influencers, digital content creators and industry experts, aimed at redefining the role of influence in the rapidly evolving digital landscape. The forum is expected to bring together more than 300 influencers from around the world, spanning diverse…
Why Your Brand Needs Vidcon and the Rise of Creator Influence and Trust
For the last three years, I’ve made it a point to attend Vidcon, even if that meant missing the prestigious Cannes Lions. Why? Because the roots of shifting consumer behavior, trust and influence are evident to those paying attention. For those who are tracking what’s next, the future of entertainment and engagement is taking shape online and live in Anaheim every summer. Thousands upon thousands of young adults, children and supportive parents convene upon Vidcon every year in the hopes…
The Three C’s of Information Commerce: Consumption, Curation, Creation
Over the years, social networks have lured us from the confines of our existing realities into a new genre of digital domains that not only captivated us, but fostered the creation of new realities. As George Bernard Shaw observed, “Life is not about finding yourself, life is about creating yourself.” Such is true for social networks and the digital persona and resulting experiences we create and cultivate. It was the beginning of the shift in behavior toward an era of…
