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The GM Facebook Advertising Saga Plays Out Like an Episode of Mad Men

Shortly before Facebookā€™s turbulent IP “uh oh”, GM announced that it was pulling its $10 million advertising budget from Facebook. Controversy erupted. Accusations ensued. Camps divided into three factions, those who support GM, those who support Facebook and those not yet ready to take a stance either way, but are paying attention. It will forever be known as ā€œthe meetingā€ between Facebook sales executives and General Motors Global CMO Joel Ewanick and other GM senior marketing executives. In the end,…