Studying the impact of innovation on business and society

Tag: corporate journalism

Cisco’s Foray into Brand Journalism

This guest post is by John Earhardt, Director of Social Media Communications at Cisco on the important of brand journalism. You can follow him on Twitter @urnhart. Why My Mom Invented Social Media As Brian Solis stated in a recent blog entry, “social media has never been about the technology as much as it has been governed by social science.” There you have it! Brian Solis has just confirmed that my mom invented social media. No, my mom’s last name…

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