Studying the impact of innovation on business and society

Tag: context

If This Headline Doesn’t Catch Your Attention, I Failed

Guest Post by Shannon Paul, Read her blog | Follow her on Twitter Image Credit: Gakuranman Content may be king, but it won’t ever get the royal treatment outside the confines of your company’s website unless its dressed for success with a killer headline and description to match. A lot of interest can be generated with great content and some proper positioning. Positioning, in this case means solid headlines and descriptions to accompany the content at a variety of access…

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