Studying the impact of innovation on business and society

Tag: consumer impressions

Brian Solis Discusses Digital Darwinism and The Future of Business On Business2Community

Brian Solis Discusses Digital Darwinism and The Future of Business On Business2Community

In an article called ā€œCould Your Business Die from Digital Darwinism: Brian Solis Reveals,ā€ Solis discussed these issues with Adam Franklin, an international social media speaker and marketing manager at @Bluewire Media, the Australian based web strategy firm he co-owns. Solis defines digital Darwinism as this era when society and technology are evolving faster than the ability for many businesses to adapt. He says, ā€œWe’re seeing businesses incorporate new technology into the organization, but it’s not just a technology solution….