Studying the impact of innovation on business and society

Tag: construct

They All Laughed – The road to becoming a social enterprise

Guest post by Danna Vetter, VP, Consumer Strategies, ARAMARK People laughed when we began talking about putting resources towards building a social structure for a company like ARAMARK. We heard it all: The standard – ā€œWe can’t open ourselves up to this kind of risk.ā€ The mean – ā€œYou’re just trying to manipulate company perception.ā€ The ridiculous – ā€œNo one wants to read tweets about hot dogs.ā€ If you don’t know, ARAMARK is a private, $13 billion global company that…