This is part of my crisis communications 2.0 program that discusses how companies should communicate with people during the good and especially the bad times using traditional and new media. I’ve been sitting on this post for a while, although I touched upon it at bub.blicio.us recently and also discussed it with Alan Levy on his BlogTalkRadio program last week. Robert Scoble’s plea for Facebook PR pushed me to finish it. It’s important to understand from the beginning that this…