Niall Cook, Founder and Chairman of Cogenz Ltd, commented on the last reference to Enterprise 2.0 companies to let me know about what he’s working on over at Cogenz. Cogenz is a social bookmarking service for the enterprise, designed to help companies harness the collective intelligence of their employees. It’s similar to ConnectBeam, although they are focused on providing a much more simple user experience for those who want to start using it inside their businesses. According to Niall, “One…
Web 2.0, Bubble 2.0, Enterprise 2.0 – Differences and Similarities from a Marketer’s Perspective
If you were around Silicon Valley during the 90s, then I’m sure the current Web2.0 frenzy seems familiar. If you’re fresh out of college, or if you’re a recent transplant, welcome to Bubble 2.0. Not that this bubble is going to burst with the same “pop” as 1.0, but it does share all too familiar nuances of hype and misdirection. There are even calls to ditch 2.0 for 3.0 already. Let’s just assume that everyone here understands the history behind…
STIRR 1.5 – I prefer my networking events stirred, not shaken
The August STIRR mixer was held last night at Blue Chalk in Palo Alto and it was a HOT event – literally. No A/C on a hot August night…but still, the place was packed until the very end. Photo Credit: Ian Kennedy This was STIRR’s fifth event and appeared to be its biggest to date. What sets STIRR apart is that it is an effective mix of “live” social and business networking among a highly qualified crowd of tech innovators,…
