Solis is quoted at the end of an article on QSRweb entitled “Study finds QSRs struggling to serve growing order-for-pickup audience. The piece begins with its premise: “As much as the restaurant world debates home delivery, it remains a fact that order-ahead, pickup-in-store sales are racing forward and now, a recently completed industry study by mobile commerce platform, Rakuten Ready, shows many brands are struggling to keep up.” The author reveals details of the study of 25 U.S. QSR,…
Brian Solis is Quoted on Customer Behaviors in Businesswire Article On Rakuten Ready
Rakuten Ready partnered with Brian Solis to study the state of the Order Ahead for Pickup market and track how brands perform in retail, QSR and grocery markets. The study enlisted secret shoppers to evaluate the Order for Pickup customer experience and wait times at 25 top quick-service restaurant, retail and grocery brands across the U.S. Chipotle, Panera, and Starbucks came out on top for fastest in-store pickup times overall, with retailers Best Buy and Nordstrom clocking in as best…
