You say you want to get closer to customers, but your actions are different than your words. You say you want to “surprise and delight” customers, but your product development teams are too busy building against a roadmap without consideration of the 5th P of marketing…people. Your employees are your number one asset, however the infrastructure of the organization has turned once optimistic and ambitious intrapreneurs into complacent cogs or worse, your greatest detractors. You question the adoption of disruptive…
Social Media and The Tale of Two Career Paths
Over the years I’ve written about the maturation of social media within business and how we were, and still very much are, starting to realize its potential and its impact. And the truth is, we’re just getting started. What’s upon us now is nothing short of the beginning of the end of business as usual.Where we are today and where we’ll stand a year from now and the year thereafter are worlds apart. The socialization of business requires new doorways…
We Are The Champions
An important reminder that you are on the right path… Social Media marketing is not new nor is it widely established or even understood. However in 2010, it will completely transform the way businesses attract customers and the way consumers find the businesses and services that matter to them. And like that, an overnight landmark, which really is over a decade in the making, will challenge business owners, more so than today, as they now compete for the future, right…
