AInsights: Executive-level insights on the latest in generative AI…. Meta leading effort to label AI-generated content One of the greatest threats building on profitable disinformation and misinformation campaigns is the rise of deepfakes. In recent news, a finance worker was tricked into paying out $25 million after a video call with his company’s CFO and coworkers turned out to be fake. The participants were digitally recreated using publicly available footage of each individual. Explicit deepfake images of Taylor Swift widely…