Studying the impact of innovation on business and society

Tag: businss

Please Remind Me Why I Should Like, Follow, +1 You?

Like us on Facebook. Follow us on Twitter. +1 us on Google Plus. Sound familiar? It’s an all too familiar request that consumers face everyday. But what are businesses doing to help convince customers why they should do so? The answer is not as pervasive as you might imagine or hope to expect. In fact, I believe that “why?” is the least asked question by businesses in social media today. The questions businesses should be asking, even before they create…

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