![Time to Grow Up! Social businesses mature, yet many still lack a strategic foundation [infographic]](https://briansolis.com/wp-content/uploads/2013/12/All_sizes___Social_Media_Matures__Yet_Many_Companies_Still_Lack_a_Strategic_Foundation__Infographic____Flickr_-_Photo_Sharing_-1024x508.png)
This year has been particularly busy yet productive for Charlene Li and me having published two reports that detail the six stages of social business evolution and the true state of social business in 2013, an ebook on how successful social businesses are evolving, and an image-rich slide deck complete with all the graphs and charts you need to benchmark where you are compared to other social businesses. Now Charlene and I are proud to introduce our latest infographic that…
Social Business is not Dead: New charts and data reveal the real evolution of social businesses
In recent times, I’ve noticed a rise in discussions around the “death of social business” and also an increase in alternative “fill in the blank but don’t use the word social” businesses. Some of those discussions have been hosted here recently. There’s strong merit to the discussions of course, especially those I’ve hosted (be sure to read the comments). But as an analyst tracking the evolution of social businesses and equally the cause and effect of digital transformation overall, I’m…
17 Cartoons that Will Change Your Business
When writing my new book, What’s the Future of Business, Changing the way businesses create experiences, I felt that text wasn’t enough. So, I sought the wit and creativity of my good friend from the ole Web 2.0 days Hugh MacLeod aka @gapingvoid to help summarize each chapter in the form of a toon. Then we got to talking, why limit the cartoons to just the book? Hugh MacLeod is not only a dear friend but also one of my…
Impatience is a Virtue: What’s Next for Social Business
Guest post by Philip Sheldrake as a reply to Chris Heuer’s post, “Social Business is Dead! Long Live What’s Next!” As he finished a game of Cut The Rope on his iPhone, my young godson asked what my phone was like when I was his age. I broke it down for him. I was in my twenties before someone offered to take north of ten thousand dollars for a basic digital camera, and not much less for a GPS device….
Social Business is Dead! Long Live What’s Next! – Chris Heuer
Guest post by Chris Heuer, CEO, Alynd (@chrisheuer) When I heard Marc Benioff was giving up on pursuit of “Social Enterprise” as the focus of Salesforce’s marketing, I remarked to my Deloitte colleagues that “Social Business has won the day.” I felt vindicated after being an early proponent advocating for organizations to become Social Businesses, believing that IBM’s marketing might would be the catalyst to consolidate the movement around this language and meaning. Six months after leaving Deloitte to start…
Peter Guber on Competing for the Future…Now
Peter Guber is one of the most successful yet grounded business leaders I have a pleasure of calling a friend. There are many sides to Peter and chances are you may know him from one of his many distinguished ventures, – Chairman and CEO of the multimedia Mandalay Entertainment Group – Past president of Sony Pictures – Producer of popular motion pictures including Batman, Rain Man, The Color Purple, just to name a few – Co-owner of the Los Angeles…
A Conversation with Adobe on the Future of Marketing and Disruption
Earlier this year, I had the opportunity to present in London at a special Adobe event to celebrate the launch of What’s the Future of Business: Changing the way businesses create experiences. Immediately following the presentation, I joined Adobe’s Jeremy Waite to shoot an episode of Marketing Minute. As the title suggests, each episode is supposed to last 60 seconds. However, this conversation wrapped just shy of 10 minutes. And, I think you’ll see way. As Adobe explains, “In this…
Disruptive Selection: Nature’s Way of Weeding Out the Average Business
Disruption! It’s everywhere. I live in Silicon Valley where many say that the terms disrupt and disruption have become buzzwords. Pundits believe that the word is losing its promise and impact through the acts and examples of entrepreneurs and businesses that misuse the word to describe intentions rather than associating it with a desired or natural effect. In some of the startup meetings I attend for example, digital disruption is actually a stated business objective. Instead of “killing it” or…
Getting Back to Basics: Why Brands are Getting it Wrong in Social Media
Question: What is your #1 advice for social media strategists and managers? Answer: Stop talking about social media Type “social media” into a Google search bar and you’ll find roughly about 4.7 billion results in .30 seconds. Next, try “social media conference.” You’ll see something along the lines of 1.2 billion results in .25 seconds. Social media is important but I’d argue we aren’t celebrating it for the reasons we should. Instead, we are forcing social media to conform to…
Internal social networks improve communication + collaboration when empowered to do so
I received an email from my friend at CIO Journal just as I boarded a United flight from Mexico City to San Francisco. He was on deadline and the topic was too good to miss. I’ve spent more than a fair amount of time studying and reporting on the social landscape as it pertained to internal engagement, communication and collaboration. I frantically typed on my iPhone with my thumbs before the door closed. Time was.running.out. With the hit of the…
