I’ve known Bryan Kramer and Courtney Smith Kramer for many years now. We’ve become real world friends, plus our families spend time together. Truth is, it’s never enough time. Bryan invited me to be on his podcast, “Humanly Possible.” What a special time. I’d like to share it with you. IN THIS EPISODE: Persuasive design Reverse engineering the addiction to social media Helping businesses navigate these unprecedented times QUOTATIONS FROM THIS EPISODE: āIt wasnāt a big leap of faith at…
The Truth About Creating Customer Experiences
Bryan Kramer isĀ just one of those people with whom you instantly bond. For those who don’t know him, he shot onto the social, digital, content marketing scene with fun and fervor. He’s highly regarded as a strategist, speaker and author. He’s also someone I think of as a good friend. Recently, I had the honor, and enjoyment, of shooting an episode of H2HChat (Human to Human) with Bryan and his super smart co-host Suzi McCarthy. The conversation was both…
Here’s a Marketing Prediction That Serves More as a Clarion Call
Each year, my good friend Bryan Kramer assembles an incredible group of experts across several sectors to share their marketing predictions for the next year. The diversity of forecasts and observations is really worth exploring. I’ll share mine with you here… Quite honestly, weāll see more of the same patterns weāve seen in previous predictionsā¦new platforms, new ways to engage, new data sources and tools to improve accuracy, metrics, frequency and reach. My prediction is more of a clarion call…
When Hospitality Becomes an Art, It Loses Its Very Soul
The title is credited to Max Beerbohm, English essayist, parodist, and caricaturist best known today for his 1911 novel Zuleika Dobson. Taken from his 1918 work, Hosts and Guests, I interpret his work for a new era of hospitality. We live in a connected society now and as such, guests and the experiences they have and share, form the foundation of marketing and service. If we try to scale experiences for the sake of doing so, we miss the essence…
A Return to Simplicity, Empathy and Imperfection in Communication: Human to Human #H2H
Guest post by Bryan Kramer, author of the new ebook, “There is no B2B or B2C: Human to Human” and CEO of PureMatter Marketing has become so complex, in segmenting audiences into āB2Bā (business to business) and āB2Cā (business to consumer). Being here in Silicon Valley, surrounded by titans of technology like Google, Facebook, Cisco, Twitter, LinkedIn and eBay to name a few, Iāve observed a downhill slope of complexity in marketing communication. This, plus the rise of social, digital…
