In his keynote, Brian noted that you need to view the people to whom you’re marketing as you view yourself. These people are real people, and aren’t just random clicks, and treating them as such can lead you to great business success.
Customer Experience Network: Pioneering Connected Customer Experiences is at the Heart of Digital Transformation
We live in a time of digital Darwinism, an era when technology and its impact on business and society is constant with varying, but inevitable, degrees of disruption. The thing about digital Darwinism is that it plays out differently in the case of each industry and each organisation. It’s less about the origin of the species and more about its fate as digital Darwinism is enlivened through changes in people (your customers, employees and stakeholders) and how markets are advancing as a result. Survival takes an intentional, informed effort to drive business evolution and modernization. But to thrive, takes something more.
PostBeyond: 5 Questions on Digital Transformation with Brian Solis
When you invest in technology and expertise for reasons other than being competitive, it shifts the perception and definition of success. This shift in perspective shifts even to what it means to “work.” It gives way for a new culture that’s entirely human-centered.
BBVA Innovation Center: The Human Dimension Of Digital Transformation
by: BBVA Innovation Center Brian Solis underlines the keys to the digital transformation process that most companies are undergoing, in his interview at BBVA Innovation Center. Digital transformation is the innovation of a business model, its processes and the technologies it implements. “It is digital but at the same time it has an important human element” stresses Brian Solis, leading analyst at Altimeter Group. This is what Solis dubs “the human dimension” of digital transformation. The innovation involved in this process…
Pega: Building a Brand Through Intelligent Interaction
Customer expectations are sky-rocketing, and brands are being forced to compete on the basis of the experiences they enable. Ignoring these rapidly increasing expectations might not immediately damage customer relationships, but over time, customers will disengage and move on.
.ME: Interview with Brian Solis On What It Takes to Create Exceptional Customer Experience
An exceptional customer experience is starting with understanding what a customer experience is. Too many people that work in this field look at customer experience from their point of view; so it means that these are the technologies we need, these are the systems and processes we need, these are the groups that handle the experiences that people have, but there is no one person who necessarily owns customer experience. The customer owns customer experience.
MyCustomer: Brian Solis On How To Identify Your Moments Of Truth
“When we look at the customer journey, at present, we do so in a very linear way, and we distribute responsibility for that customer journey to different groups in charge of managing different aspects,” says Solis. “We give them budget, we give them personnel and we give them different metrics to try and optimise each component.
“But in a world where the customer journey is becoming increasingly non-linear, we can paint a much more accurate picture of how digital customers are interacting in different ‘moments’, be it before, during or after a transaction. We can ascertain how customers are making decisions, and we’re able to establish how to improve each of these moments of truth, and more importantly, how to connect the dots between them.”
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LinkedIn: Why We’re Hungry for Remarkable Content [Infographic]
Did you know that 4.6 billion pieces of content are produced daily? In the last 30 years, we as humans have produced more information than in the previous 5,000. We check our phones 110 times a day and email 30 times every hour. Social media has overtaken everything to become the number one activity on the web. Getting attention has never been harder or more important. Yet many marketers continue to contribute to the content glut rather than lead the…
Untethered From Tradition: How I Got Here
I didn’t set out to be an author, speaker or digital analyst/anthropologist. It just happened over the years. When I was younger, I studied economics and journalism. I actively experimented in online marketing. I was also a musician/songwriter. So, how did I get here? I spent some time with my friends over at Onboardly to answer just that. I’d like to share the transcription of our conversation with you here… The Freedom to Experiment 1. You’re a best selling author,…
A Manifesto for Building Relationships in the Digital Era
Not too long ago, my dear friend Hugh MacLeod (@gapingvoid) and I set out to explore a new world of visual communication that combined an intentional form of written storytelling illustrated through clever yet pithy cartoons. That work was originally brought to life in #WTF (What’s the Future of Business). The engagement around Hugh’s work eventually spilled over from print to online with readers sharing their favorite Hugh cartoons via Tweets, Instagrams, Vines, Pinterest, et al. We were inspired to…
