Perhaps Lewis Carroll was peering into the looking glass when he wrote “Through the Looking Glass and What Alice Found There.” In it, we were introduced to Tweetle Dum and Tweetle Dee, a curious duo that always shared a fruitful, entertaining, and complementary conversational exchange even though they always agreed to battle each other. Some suggest that the significance of Alice’s encounter with the twins explores how curiosity leads to the unknown and therefore, may not be worthy of…
A Soliloquy: The Language of Social Media
© Tyler E Nixon (This is a striking photograph) While I was traveling in NY for InternetWeek and DC for the Vocus conference recently, Mark Olson sent a note inviting my thoughts on a post he was authoring on the subject of authenticity versus authority. I immediately replied, “I’m in.” This is a subject that is garnering much of my attention and contemplation as they are among the key words that orbit the social media marketing universe and are in…
The State of PR, Marketing, and Communications: You are the Future
This post is long. If you prefer a Word or PDF version, please click here to download. Please take your time…Read it. Breathe it in. Live the change you wish to see. If you have not yet done so, please buy this book, it will only help you…”Putting the Public Back in Public Relations.” Source Modern Public Relations was born in the early 1900s, although history traces the its roots and origins of practice back to the 17th century. Two…
Is Twitter a Conversation or Broadcast Platform?
Are we seeing the Twitterverse through rose colored glasses? In January 2009 I pondered whether or not Twitter was a viable conversation platform. After all, Twitter is one of the darlings of Social Media and it is conversations and the democratization of content that fuel the rapid expansion and adoption of social tools and services. Just ask any social media “expert” and they’ll tell you that you must absolutely establish a Twitter account and commence the process of responding to…
Is Twitter Evolving from the Facebook to the Myspace of Microblogs? Analyzing Twitter trends and demographics
When I attended TWTRCON in San Francisco and also the 140 Twitter Conference in Mountain View recently, the intent of businesses was perspicuous. Speakers and attendees were on hand to actively share, inquire, and learn about how to increase visibility, engagement, and brand presence on Twitter and other social networks. Equally paramount was the division of those who believe they’re already successful on Twitter and those who have yet to discern measurable value for the long-term. The consensus defined engagement…
Time Spent on Twitter Soars by Over 3,700%, Facebook up 700%
I just read an interesting report published by Nielsen that examines time spent on multiple Social and Micro Networks. The study compares total minutes in April 2009 compared to April 2008. The results are not as much surprising as they are revealing. According to Nielsen, total minutes spent on social networking sites has increased 83 percent year-over-year. Twitter, the social media darling that can never seem to satisfy our insatiable appetite for all things orbiting the Twitterverse, experienced extraordinary growth…
Gazing into the Twitterverse
Twitter connects people through a rich and active exchange of ideas, thoughts, observations, and interests in one, highly collaborative and promising ecosystem. The Twitterverse advances micro interaction and connections through an expanding network of applications, engendering the potential for macro reach and resonance online and IRL (in real life). Following the recent debut of The Conversation Prism v2.0, Jesse Thomas (@jess3) and I proudly introduce an alpha version of The Twitterverse. While the landscape for Twitter approaches 1,000 different applications,…
Reviving the Traditional Press Release
Source The press release is over 100 years old and for the most part, its evolution was mostly stagnant for the majority of its lifespan. However, the press release has evolved more in the last decade than it has over the century thanks to the proliferation of the Internet and most notably, the Social Web. The tired and oft disregarded press release is finally tasting reinvention as it transforms to chase the new channels of influence as well as adapt…
Significant
Credit I’ve just returned from Next09 in Hamburg and Disruptive Media in Stockholm where I’ve unveiled my new focus for what just may serve as the foundation for one of the next two books I hope to write. As we are tempted by social networks and the kinship of new friends, followers, and fans, we intentionally or inadvertently, create a new era of personal recognition and attention that extracts an unconditioned human response and consequently shapes an unpredictable personality and…
The Art and Science of Blogger Relations – Updated eBook
I’m happy to announce an updated version of my ebook, “The Art and Science of Blogger Relations” is now available on Docstoc. For all of you Kindle enthusiasts, it is also available in Amazon’s Kindle Store. The methodologies and tactics required for effective blogger relations will shatter everything you were taught or thought you know about traditional PR. Part “un” common sense, part market expert, part enthusiast, and part customer, together, this guide will help you embody the new techniques…
