Brandweek has run my latest post discussing the role of social networks in framing and portraying your online persona. Excerpt: Social networks are becoming the very mechanisms for connecting with people, ideas, brands, news and information. But thinking of social networks as a personal playground will only come back to haunt you and any company you work with in the future. Facebook is the most legitimate and productive social network for business professionals on the Web today. This isn’t a…
BrandWeek Runs My First Article: You Are the Online Brand in 2008
My first article for BrandWeek is now online, originally entitled, “In 2008 the Online Brand to Focus on is You.” Here’s an excerpt: Yes, itās a new year. And no, this isnāt another āTop trends for 2008ā piece. For the last 12 years, youāve been reading how to leverage online tools to amplify visibility for company brands. In 2007, it was all about how to leverage Social Media to āengageā brands, and the people behind them, in the āconversation.ā Well,…
