Guest post by Todd Blecher, Communications Director, The Boeing Company Much wisdom did Yoda accumulate. But experience with social media I think not the Jedi had. Yodaās insistence that we ādo, or do not. There is no try,ā to brand journalism does not apply. When it comes to brand journalism the instruction should be āTry. There is no do or do not.ā In fact, since April, 2010, when we transformed www.boeing.com into a brand journalism platform, weāve been all about…
How Social Customer Service is Changing the Culture at Comcast
Comcast and service are two words that have been closely aligned and analyzed since Frank Eliason initiated the @ComcastCares program on Twitter. Eliason built a new channel for engaging customers to solve their problems. More importantly, he also developed a new infrastructure at Comcast to learn from their experiences. Frank has since joined CITI, but before his departure, he solidified the future of @ComcastCares by placing it in the hands of Bill Gerth and Kip Wetzel. Under the direction of…
Please Remind Me Why I Should Like, Follow, +1 You?
Like us on Facebook. Follow us on Twitter. +1 us on Google Plus. Sound familiar? It’s an all too familiar request that consumers face everyday. But what are businesses doing to help convince customers why they should do so? The answer is not as pervasive as you might imagine or hope to expect. In fact, I believe that “why?” is the least asked question by businesses in social media today. The questions businesses should be asking, even before they create…
Dispelling the Darkness with Brand Journalism
Guest post by Kyle Monson, a former technology journalist and editor at PC Magazine, is Content Strategy Director at JWT. Follow him on Twitter @kmonson You probably already know this, but we marketers are the bad guys in the battle of good versus evil. One commonly employed metaphorāāThe Dark Sideāāis particularly apt: we hunt down Jedi masters and destroy Alderaan. The top guys in marketing might refer to themselves as ninjas, but siths is a better descriptor, depending on whom…
The Pivot Conference: Your Questions Answered, Part 1
The Pivot Conference is designed for brands and their agencies and will take place October 17th and 18th in New York. This year’s theme focuses on an important shift in marketing as brands respond to “The Rise of the Social Consumer.” As the host and editorial director for the event, I asked early registrants what it was that they wanted to know as they prepare for the event this Fall. I took some time to answer their questions and will…
Welcome to the EGOsystem: How Much Are You Worth?
What’s your Klout score? How many people follow you on Twitter? Whatās your authority on Peerindex? How are peers rating you on Honestly? Whatās your rank in Quora? Are you tracked by Traackr? The answers equate to a market harbinger thatās both alarming and telling…how much is your digital persona worth in todayās social economy. We’ll explore the nuances and the impact on brands and personal brands live on stage at SXSW. Join me, Ad.ly’s Sean Rad and Arnie Gullov-Singh…
Behaviorgraphics: Discovering the “Me” in Social Media
Social media is a deeply personal ecosystem that I lovingly refer to as the EGOsystem. As such, there is a “me” in social media for a reason. It is quite literally a world in which we are at the center of our online experiences, a place where everything and everyone revolves around us. Placing ourselves in the role of this emerging social consumer for a moment, brands, businesses, and media aren’t sure how to see or reach us directly yet….
Social Media and the Adaptive Business
While I’m in the throes of writing the next chapter, I wanted to share a recent interview I did with BroadVision‘s Andrew Gori. Andrew asked some profound and timely questions that are worthy sharing. Following this discussion, the interview was reenacted live at BroadVision’s headquarters in Redwood City, CA as part of its Clearvale SecondFloor speaker series hosted by CEO, Dr. Pehong Chen. The conversation tackles subjects facing businesses of all shapes and sizes ranging from social media adoption and…
The 2011 Twitter Brand Bowl: And the winners are…
Super Bowl XLV is now in the history books. 2011 is the year that the Green Bay Packers reclaimed the NFL Championship. And, it is also the year that now holds the record for the most viewed television broadcast of any kind in U.S. history, attracting an audience of over 111 million viewers. While many watched the game, it is the advertisements that spark conversations online and offline. Going back to Appleās 1984 commercial directed by Ridley Scott that introduced…
The Information Democracy and Attention Economics
Minimalistic forms of self-expression masquerade as a new information economy. Instead, it’s a new information democracy that represents the greatest era for self-expression in history. What we say, however, defines the value of the social economy and our place in it. If we are defined by our actions and words, essentially the currencies we exchange, the question is, are we investing in our social capital or social arbitrage? Connect with Brian Solis on Twitter, LinkedIn, Facebook ___ If you’re looking…
