With all of the talk about self-driving cars, youād think that they were already on our streets. Well, technically in some states such as California, Nevada and Pennsylvania, automakers and technology vendors are already publicly testing autonomous vehiclesĀ¾with human drivers and engineers onboard. You might have also heard about the Teslaās driving around town in āAutopilotā mode where drivers are doing everything but driving. Not all autonomous cars are the same. While engineers are striving for full self-driving mode one…
Where the Streets Have No Drivers: Mercedes-Benz and Its Autonomous Future
As part of my ongoing research on innovation, I’ve been on a quest to visit as manyĀ innovation centers in Silicon Valley and around the hen weorld as possible. Outside of my reports with Capgemini,Ā I’m going to share those experiences with you as they happen. The list already includes Westfield, Levi’s, Target, Walmart, Sephora, among many others. So, there’s a backlog of experiences to publish. In this post, I wanted to share two recent experiences with Mercedes-Benz and my introduction to…
Uber is Driving a New Generation of Collaborative Marketing
A few weeks ago, I had a very interesting conversation with Fortune’s Sarah Silbert, one that’s still resonating with me. Silbert was exploring Uber’s marketing partnerships and how they might be different than what we see from Lyft and others. Her hunch was that Uber not only amplifies “the on-demand economyāitās also setting the pace for a new generation of brand marketing.” TheĀ story was prompted byĀ Uberās many partnerships with brands, specifically theĀ promotion to launch the newĀ BMW 7 Series. But that’s…
