Many thanks to Lee Odden over at Top Rank Online Marketing for listing a couple of my articles in his guide to Blogger Relations 101. It’s a great post and definitely worth reading. I’ve been writing a series that explores how to target, reach and measure blogger relations over at Forward Moving. I’m already at article #4, out of maybe 5 or 6. Truth is that it could be a book, but really, it doesn’t need to be. I hope…
Business Week Lays Off 15 Reporters Due to Market Conditions
Online media, citizen media, and traditional print publications are competing at unprecedented levels, which are forcing many publishers to tighten their belts as a way of gunning for survival. Any tighter and they may suffocate themselves. BusinessWeek just cut 15 reporters from staff, including good friend, Larry Armstrong. The publication is citing difficulties in the market. It’s true that publications are laying off staff and it isn’t new. However, it’s always interesting to see who they target in their rounds….
Reaching the Blogosphere Part Three – Finding Bloggers in Your Market
Part three in a series written to help up-and-coming PR professionals (and those verterans who are wondering when the hell blogs became part of the PR mix) is now live on Forward Moving . “Blogger relations is a necessary addition to a PR program because citizen journalists, enthusiast bloggers, and accredited journalists with blogs, within a given community/market, can strongly influence consumer behavior. ” Forward’s mission: To provide a comprehensive, ever-evolving, online springboard for students and young professionals in PR….
Dead 2.0 Runs Killer Article – Should VCs fund bloggers’ wet dreams?
Skeptic over at Dead “Twenty” – inside joke– ran an impressive post today regarding the ideas, benefits, and consequences of blogs taking VC funding. I’ll run a few excerpts, but make sure to jump over there and read the full article. He starts by asking, “So the question is, can bloggers successfully build businesses that are worth funding?” Then continues, “An even better question is: why raise the money?” His post explores the market as well as high profile funded…
Reaching the Blogosphere Part Duex – working with enthusiasts to attract customers
My article…Part 2 of who-knows-how-many in a series to help up-and-coming PR professionals (and those verterans who are wondering when the hell blogs became part of the PR mix) just ran on Forward Moving. “Blogger relations is an important addition to a PR program because enthusiast bloggers within a given community/market can strongly influence consumer behavior. According to Technorati, it is tracking more than 51.5 million blogs, of which, many are speaking to and advising your customers on their next…
Social Media Leads the Way – Blogs as Important as Traditional Media
Social media is becoming pervasive and more importantly, extremely influential among the people buying products and solutions. According to a recent survey, and all the rage at the recent Search Engine Strategies conference in San Jose, Outsell, a marketing research firm, recently interviewed 7,000 professionals in corporations, government, healthcare, and academia to find out: o How much time they spend searching and reading info for their job: 12 hours per week. o Where they search and read that info “The…
Opening Up the Corporate Kimono – Corporate Blogs are the Heart and Soul of Business
Blogging is nothing new. It’s already propelled many of whom used it as a part-time platform for their opinions and observations into the stratosphere, or shall we say blogosphere. Many bloggers and blogerati are rock stars, regardless of industry and journalistic background. Their intelligence, words of wisdom and associated niches attract legions of loyal readers. The technologies available today allow writers to easily publish, link, feed, and market globally – all with a bit of simple HTML code on their…
