Strumpette Editor Resigns – Changing PR? Tom Foremski on Amanda Chapel’s departure. PR won’t change until it has to. CommonSense PR and Geoff Livingston also chime in. Gavin Newsom Case Study: Facebook for PR, Branding, and Press Room Daniel Riveong discusses social media and personal brands Why Bother Blogging Podcasting and Using Social Networks Chris Brogan playfully demonstrates why you should engage in social media “It’s a Conversation, Stupid! Part 1″ Chris Lynn reminds us that social media is about…
Recommended Reading – October 4, 2007
TurnPRon– I’ll be speaking here later today on “PR 3.0” (I think you can guess my stanceon the subject). Social Media Relations= The Release + News Room: Todd And takes a look at the evolution of the Social Media Release and why Social Media is so important in PR. Adding Grease to hRelease:Shannon Whitley looks at moving the hrelease forward. This is a good look at the future of the press release. Web 3.0 is About Intelligence: I respond to…
The Future of the Press Release – Part I, Acceptance
The press release is on life support and I’m rallying a team of supporters to euthanize it – not to put it out of its misery, but to keep it from contributing to the misery of reporters, analysts, bloggers and the people who read them. The process of writing and distributing a press release can be excruciatingly painful and is almost laughable when you read the final product. Company X Launches World’s First, Industry-leading, Innovative Thingamabob that will Change Our…
Link Love for Sept. 28, 2007
The Effects Of Digg on My Blog – Chris Brogan reviews the impact of Digg on blog posts. The Magic Art of RSS: An Interview with Marjolein Hoekstra by Marshall Kirkpatrick – Marjolein Hoekstra lives in The Hague, Netherlands and writes the blog CleverClogs.org. In the magical world of RSS power use, Marjolein is the High Priestess. Will we never learn? Shel Holtz Reviews the lack of transparency in a recent Microsoft-Burson Marstellar campaign. PR-Squared’s “Social Media Tactics” Series ……
Get a F#ck!ng Blog Already
The title of this post is dedicated to B.L. Ochman. I felt that I’d keep up with the spirit in order to convince companies to stop asking questions and accept the fact that they need to engage. The only question they need to ask is,”what do I need to do?” Good friend Duncan Riley recently asked me to help with an article he was writing regarding PR professionals who also blog and whether or not the companies we work with…
Link Love for Sept. 24, 2007
What Is Influence? – Max Kalehoff explores influence and why it should be a focus of every marketing campaign. The Immediate Media Age: Of Broadband & Blogs – Om Malik discusses how the face of media has changed creating a new medium of immediacy. Valley PR Blog, 5 Reasons to Use Social Networks – Linda VandeVrede discusses 5 reasons to use social networks for PR professionals. Features a quote from yours truly. Social Media: Evolution to Execution – Excellent discussion…
Building a Bridge Between Your Story, Bloggers, and People – Part I
To all of you advanced new media PR professionals, this post may seem a bit remedial in comparison to some of more technical and exploratory subjects we usually cover. Last year I ran a series covering blogger relations Forward Moving, a specialized blog dedicated to PR education. Due to unexpected demand, I’ve been asked to update these posts and re-run them as an ongoing series. I’m happy to do so. I’ll try to double up on posts to make sure…
Rick Mahn Names PR 2.0 in His Top 10 List of Daily Blogs to Read
Rick Mahn is calling attention to the fact that we have a lack of it – attention that is, and he’s doing something about it. Per Mahn’s recent post: Recently I’ve mentioned on Twitter about getting tired of the information overload. What it really is, is that I’ve jammed almost 200 feeds in Google Reader and am having trouble getting value out of all the information. To rectify this, I started by identifying my Top 10 bloggers. Why? Because I…
Is Pownce the Twitter or Jaiku Killer?
There’s a new kid on the block and the edglings are a twitter over whether there’s room for another player in the presence application market. Pownce, the latest brain child from Digg founder, Kevin Rose, is off to a whirlwind start, with many asking whether or not it is already the “new” Twitter and Jaiku Killer. While Twitter and Jaiku are the current leaders, we’re really still too early to predict winners and losers in a market that is far…
New Media Meets Old Media – Blogger & Podcaster Magazine Debuts
In an interesting twist of media, bloggers and podcasters now have something to read when wifi or EVDO is unavailable. Blogger & Podcaster is the first monthly business print and online magazine written “exclusively for serious bloggers and podcasters.” The premier issue features Robert Scoble discussing his foray into video podcasting. Read the first issue online here. The format is very rich and unique. I actually read through the issue, cover to cover.
